Fast Company: Cool Runnings
Cool hunters are more than just streetwise fad spotters. Here are three blogs from arbiters of cool that offer insights and inspiration for innovation.
BLOG: Cool Hunting
WHO WRITES IT: Josh Rubin, a former user-interface designer for Motorola, and his band of 10 contributors
WHY YOU SHOULD READ IT: Because drinking Pabst with hipsters at after-hours Brooklyn bars is exhausting. Instead, tap into the cool-kid consciousness by reading Rubin and his cohorts--classic cool hunters obsessed with gadgets, T-shirts, and of course, Puma and Nike. Although perhaps best suited for those in the fashion biz, Rubin's blog helps anyone tap into maven culture.