Replicating the American Dollar’s Scent
Partnering with chemist and perfumer Marc vom Ende from fragrance and flavor manufacturer Symrise, artist Mike Bouchet will fill all 45,000 square feet of Chelsea’s Marlborough Gallery with the reconstructed scent of American money. The exhibition, known as “Tender,” opens today 19 January 2017. Within, guests will find nothing but the olfactory, invisible “structure.” The scent’s formula took over a year to develop and carries around 100 notes—including those from inks, paper, leathers, human odor and metal cash machines. Bouchet chose currency’s scent for its scientifically-proven ability to stimulate an emotional response. You can read more about the process at the WSJ.
Via wsj.com link opens in a new window
