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The Meatrix

Josh Rubin

The Meatrix borrows the style of the Matrix to make a point about the horrors of factory farming. Watch the movie, then check out these sites for some great resources on eating well and responsibly:
Farm to Table where you can connect to top New York State farmers and vintners, and find out how and where you can buy their products.
Grace Factory Farm Project who’s goal is to eliminate factory farming in favor of a sustainable food production system which is healthful and humane, economically viable and ecologically sound.
Sustainable Table who offers education and resources to eat smarter and shop responsibly.

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Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.