The idea of a film about a font really stimulates the part of my brain that likes left-field documentaries and clean typefaces. Gary Hustwit's Helvetica has its world premiere next week at SXSW in Austin, Texas, to coincide with the 50th anniversary of said typeface. It then goes on tour round the USA, taking in several universities and festivals, and seeks to explore not just the collection of letters you see in the poster, but the way that type affects our lives.
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