Uniform Wares + MoMA Limited Edition Watch
A new modern, minimal timepiece made in collaboration between the museum and London design brand
In the six years since their launch, Uniform Wares has already garnered the attention of watch-lovers and design experts alike. In a time when the industry is dominated by oversized pieces complete with oft-unused additional functionality, Uniform Wares designs high-quality, well-priced minimal pieces—each infused with a simple, sophisticated style. Further refining their M40 line, the brand has partnered with NYC’s Museum of Modern Art and created an even more minimalist piece: the Uniform Wares M40 MoMA Exclusive. Only 150 watches were made for the collaboration and, while they utilize the original M40 case architecture, both the seconds-hand and date window have been removed, offering even more design clarity.
While Uniform Wares designs their products in London, this watch does sport a high-caliber, 7-jewel, Swiss-made movement and among other Swiss-made components. Perhaps what’s most interesting here, however, is the multi-layered dial. It clearly conveys something minimal, and yet with closer inspection, it’s revealed to contain vertical and radial-brushed and polished finishes. There are etched minute tracks and cut-out dial markings. The attention to detail is evident, but subtle. And all of this is set underneath a scratch-resistant sapphire crystal lens, and within their 33mm M40 lugless case. Rounding out the aesthetic attributes is a British shell cordovan leather strap specifically produced for MoMA. The crystal, case and strap are a beautiful frame to a rather special piece.
Uniform Wares M40 MoMA watch is available for $450 exclusively at the MoMA New York and MoMA Tokyo stores and at the MoMA online store.
Images courtesy of Uniform Wares
