Link Design

A Visual History of Anchor Brewing’s Christmas Beer

Dating back to 1975, Anchor Brewing’s Christmas Ale arrives in mid-November and disappears by early January every year. Though consistent in style, the recipes and labels change annually. Regarding the latter, artist Jim Stitt chooses a new seasonal tree to hand-draw. As for the former, the recipe shifts its spice profile. The beer is an exemplary display of craftsmanship and holiday spirit. Some even cellar the previous years’ releases to imbibe in festive vertical tastings. To celebrate the 43rd year of the traditional ale, Anchor made a digital tour that follows the label’s visual evolution chronologically through the years. See where the traditional began, how it has changed and which trees have been fortunate enough to grace the famously stubby bottle.

Via anchorbrewing.com link opens in a new window

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