On 18 November 2014, Oxford Dictionaries announced The Word of the Year. Joining the likes of past winners "GIF," "selfie" and "unfriend" is "vape"—the term describing the use of electronic cigarettes. Other words in contention were "bae," "normcore" and "budtender," which is basically a bartender’s counterpart at a marijuana dispensary. In order to be considered for the title, words need to meet strict criteria and must attempt to capture the essence of the year; whatever that means. Keep in mind that The Word of the Year isn’t necessarily added to the dictionary.