FKA Twigs Dances the Day Away in Spike Jonze Apple's HomePod Film
on 06 March 2018
In his most adventurous, imaginative short-form spot since the Kenzo commercial that swept the world, Spike Jonze returns with an advertisement for Apple's HomePod. Within, FKA Twigs works her way through the monotony of life, only to dance the depression away in her apartment—which grows with her mood. It's beautiful, well choreographed, a bit mend-bending—and it certainly makes clear what the HomePod's music functionality is.