The Viral Success of "In a Heartbeat"
on 04 August 2017
Same-gender love stories occupy a very small portion of the content out there and that's what makes the viral success of "In a Heartbeat" so important. Surely many individuals have watched it more than once, but with over a million likes and almost 15 million views (at time of publish), the Pixar-like short film and its story of a boy who is outed to his crush by his very own heart has clearly reached so many. Filmmakers Beth David and Esteban Bravo also succeeded at producing LGBTQ content that's appropriate for younger audiences—complete with innocence and adoration.