Product Placement and Brand Mentions in Top 20 Tracks
on 23 August 2017
A whopping 212 different brands have been mentioned throughout all the songs that reached top 20 status in the last three years, according to Bloomberg pop culture reporter Kim Bhasin and data journalist Lance Lambert. Their study analyzed the tracks, searching for brand references, whether by proper name or through slang references. Rolls-Royce received the most mentions (helped along the way by Rolls-Royce owners Drake, DJ Khaled and French Montana), but eight of the top 10 brands overall were cars. Remarkably, everything from Rolaids to Adobe Photoshop and Grey Poupon received shout-outs. Head over to Bloomberg for all the results.