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Mind What You Wear

Josh Rubin

Fake Vuitton

Instead of trying pass that knock-off for the real thing, isn't it time to embrace the truth?

Dutch design boutique Mind What You Wear calls a fake a fake with this new series of brilliant bags. Founder Bea Correa's perspective extends beyond the simple hand bag:

Despite all efforts to eradicate counterfeits goods, we receive thousands of e-mails every day advertising anything from luxury label
replicas to phony life-saving medicines. Every city has a crowded black market. And ‘Fake’ is not merely limited to b-grade products: how many times have you seen a beautiful woman and wondered which parts were authentic? 'Fake’ has become one of the defining keywords of the current age, and Mind What You Wear is embracing the trend.

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Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.