COOL HUNTING + PROJECT
We team up with the menswear show for sneak peeks, prizes and more
With a focus on menswear, PROJECT is a fashion trade event that showcases everything from sneakers to hats, with emerging talent and established brands on display side by side. Attendees (mostly industry experts and buyers) can see the newest and most impressive creations spanning apparel, shoes and accessories—with a focus on sportswear. PROJECT offers up countless sneak peeks at what brands are planning to drop, as well as interviews and seminars with those embedded in the industry.
Given our concern for style (and that the show happens to be around the corner from CH HQ at Javits Center) it makes sense that we’re involved in the three-day affair. And this year, we have decided to make our presence something our audience in attendance can really appreciate. Along with PROJECT, we have organized a scavenger hunt that weaves through the show’s five “neighborhoods”—with a slew of prizes available.
Interested attendees simply need to visit us at our booth—decked out by the good people at Herman Miller—to receive instructions on visiting some of our favorite brands and activations. Perhaps one of CH’s favorite designers or an interesting set-up or activation, there’s a reason to visit these booths—beyond the prizes you’ll score.
The aforementioned prizes are thanks to several partners—from Herman Miller to Naked Labs, Purist, Arlo Skye, Sister City by Atelier Ace, Liquid IV and Troubadour—and include Eames lounges, gift cards, free hotel stays, luggage and more.
Images courtesy of PROJECT
