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Denimbirds Underwear

by Ami Kealoha
on 16 June 2006

Yoko Ono might not know it, but she is, apparently, the embodiment of Denimbirds philosophy. The newish women's clothing line–little sister to famed Swedish denim label Nudie Jeans–has a few words about the infamous artist/Beatles wife on its glossy, bird-themed web site: "For John Lennon, Yoko Ono was a real bird – independent, strong and with a free spirit." Clothing," it continues, "should be fun and creative, a way to feel free in body and soul." Perhaps with that enigmatic message in mind, designer Maria Erixon has included in Denimbirds' 2006 Spring/Summer collection eight different pairs of (don't worry, non-denim) underwear. The hip-hugging briefs come in a variety of different colors and prints, including–keeping with the 1960s theme–paisley and a few flower-power worthy florals. For those who like it simple, there are four solids to choose from, too. (They're available for €35 from Kitchener) . There are also ladies' tank tops in similar styles, so underclothes aficionados can mix and match.

by Anna Oberthur

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