Marie Jo L’Aventure by A.F. Vandevorst
A new lingerie collaboration looks to the future with modular garments and photo-realistic prints
Belgian lingerie label Marie Jo L’Aventure breaks new ground this A/W 2010 when it launches an intriguingly minimalist collaboration with fellow countrymen, the fashion label A.F. Vandevorst. The six-piece collection,named Marie Jo L’Aventure by A.F. Vandevorst, is an exercise in how to approach form from a different perspective, harnessing tactile materials, print technology and a modular approach to highlight and enhance the female silhouette.
While this first collaboration falls closer to home, Marie Jo L’Aventure design manager Fabienne Dewulf explains they aim to work with “international guest designers [that] come from various sectors of the artistic community, including the visual arts, photography, product design, choreography and music.”
Given free rein to experiment to conceive lingerie of the future, designers An Vandevorst and Filip Arickx worked with a specially designed three-dimensional wooden form—dubbed “piéce unique”—to develop a set of modular felt corsages that work as the base for additional pieces, which can be added using simple copper slit-pins.
“We believe in the return of authentic, handmade creations,” says Arickx. Choosing wood for the mannequin makes for a warmer, less clichéd vision than its buxom plastic counterpart. The fabric on first take appears to be a coarse felt, but is actually a super soft technical material printed with a true-to-life photograph of felt, creating a striking trompe l’oeil effect.
Marie Jo L’Aventure by A.F. Vandevorst includes a versatile range of options—from a sensual double-bra that layers a transparent triangle top underneath opaque demi cup, to A.F. Vandevorst’s own take on the corsage with a transparent tulle body.
The collection will sell from specialty stores beginning mid-September 2010.
