Nike Considered 2007
Considered, the sustainable footwear line from Nike, has moved in to their All Condition Gear group and will be introducing some rather innovative product as the teams join force. Always reliable for the scoop, Woody over at Sneaker Freaker has a great interview with Bob Mervar, Design Director ACG and Peter Fogg, Senior Designer about two new shoes that came out of the collaboration and are bringing a new look to the previously quirky-yet-respectable Considered line.
The Water Cat (pictured, top) is a water shoe made with an extreme reduction of materials, simplifying the manufacturing process. Performance of this shoe is apparently not compromised by the post-tech look—there's support where you need it and it's very light weight.
The Soaker (pictured, bottom) is another water friendly shoe but also has broader appeal. Made from fewer layers of material than normal sneakers and built with "snap together tooling" instead of toxic adhesives, these shoes definitely resonate with my urban-green sensibility.
No word yet on pricing or availability, so stay tuned.
