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Onitsuka Lovely Football

Josh Rubin
Onitsuka-Lovely

To celebrate the release of a street-compatible version of the original 1972 Injector DX Football Shoe Onitsuka Tiger is launching a fun little site featuring the Onitsuka Tiger National Choir's performance of the new song, Lovely Football. The cheeky song is laden with Japanenglish and heralds the sport and entertainment of football. There's even a karaoke competition version of the song where you can be recorded singing along for a chance to win a pair of Injector DX shoes which will be released this Spring. Check out the exclusive sneak preview here.

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Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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