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by Josh Rubin
on 29 September 2004


Friends since high school, Protoculture founders Julie Baerwald, Justin Fellers and Matt Giles tried to be punk rockers and failed. They then attempted to make new age music and failed again. So they decided to make t-shirts instead of music. Success! Printed on American Apparel stock, their designs combine modern style graphics with a witty sense of humor to reflect modern life and challenge the status quo.

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