Ramdane

The quirky creative’s first store opens in NYC bringing a clever take on classic garments

31 October 2011

A year after French designer Ramdane Touhami moved his family and introduced Cire Trudon to New York with a whimsical boutique, he has since sold the company and moved on to his next venture—the eponymous store and house label Ramdane, characterized by classic garments for men and women updated with the designer’s signature sartorial twists. Using the finest fabrics sourced from well-known names in the industry, Touhami brings together high-quality and fashion at an accessible price point.

As a nod to his collection‘s playful aesthetic and attention to textures and colors, the exterior facade of the Nolita boutique has been draped in woven wool surrounding the neon orange doors; the interior space is furnished with large, custom-made stone slab counters carved from single pieces of rock in upstate New York. Inside there’s an anything-goes atmosphere—after all, the creative maestro Touhani is not only a designer, but also a DJ, director, artist and journalist—with garments hanging freely from the ceiling or folded on counters, each accented with their own unique patterns and colors—a style central to the Ramdane aesthetic.

The store will eventually carry a range of products—furniture, accessories, clothing and more. Current offerings include coats made with Mackintosh fabrics, accented with a dozen or more buttons wrapped in patterned fabric sourced from Scotland, and a motorcycle jacket constructed of the same waxed cotton used by Barbour. The women’s green bouclé jacket and contrasting-neon trenches are at once youthful and sophisticated in slim contemporary fits.

For a more subtle creative touch, Ramdane’s light-pastel sweaters feature multiple collars, while the thick angora cable knit cardigans remain true to classic form. The colorful corduroys are also well proportioned and have a fine hand. We found a favorite in the “Crisis Suit,” an ingenious design that has to be seen—or, ideally, tried on—for the full effect (Touhani put it on for us, but we couldn’t contain his exuberance long enough to get a proper shot of the suit). The three-in-one combination of jacket and vest has a base layer with suit-jacket sleeves and three different vest styles—tuxedo, double-breasted and countryside—to change-up the lapels.

In an effort to bring superior fashion to a more inclusive audience, Ramdane sells his limited-run pieces in a relatively moderate range—sweaters go for around $200, coats for between $350 and $500 and pants for $200. Also of note, Ramdane is offering an extremely unique staggered payment system for customers under the age of 25, allowing for payment to be made in three installments over time. For now Ramdane is exclusively sold through the New York flagship.

To see the collection in motion watch “The Forrest,” a horror movie directed by Ramdane and produced for $500.