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Riv’s Fall 2006 Collection

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West coasters Riv have a new collection out that builds on their Tequila-soaked mix of punk rock and LA surf culture that they've come to be known for. The design called "PCH" (Pacific Coast Highway if you didn't know) is a hand-drawn rendering of a neo-Gaucho looking dude printed on army green, black, and teal (pictured left) buttery soft tees. "Loaded," a full-chest gun design composed of ornate floral patterns on either a grey or white hand-dyed thermal, neatly fuses weaponry and baroque themes that are widely-done these days.

Although they're not quite available yet, expect them in stores like Fred Segal Man in LA, Atrium in NYC, United Arrows in Tokyo, and Coolestshop online.

Also on Cool Hunting: Riv

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