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SB Wear

Josh Rubin
Sb-Wear-Hp

If you've ever been to 255 (inside or just passing by), you couldn't miss the big guy at the door. His name is Andrew and he's almost always wearing a t-shirt that matches his limited edition kicks. He and his partner Stephen design and produce these shirts under the label SB Wear. With 11 designs so far, each one is inspired by a Nike limited edition release. And like the shoes, the shirts are limited as well. Check out their hot new web site, or just skip straight to the store (most styles are $35 each).

Related post: Inside 255

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Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.