COOL HUNTING /
ACTIVEWEAR

Activewear

STYLE
lululemon men: Kelly Serfoss
"I live in the pursuit of finding comfort in discomfort, which starts with having the right tools for the task at hand,” says photographer Kelly Serfoss, who when out in the field, relies effortless apparel to allow him to focus on the work before...
STYLE
lululemon men: Tobi Shinobi
Tobi Shonibare, better known by his social media moniker Tobi Shinobi, is obsessed with balance and symmetry. The self-taught architecture photographer’s Instagram account is an inspiring stream of mesmerizing spirals, echoed lines and kaleidoscopic...
STYLE
Converse Essentials Collection
Diverging from the tech-heavy, '90s-influenced activewear and athleisure gear that's still saturating the industry, Converse announced its Essentials collection today. Comprised of super-simple, 100% cotton pieces, the range does have a retro tinge...
STYLE
RHONE Premium Activewear for Men
In just a few years Rhone has taken the men’s activewear market by storm with their focus on making comfortable clothing that outperforms the competition. Created by guys for guys, the company’s whole focus is on helping customers perform their best...
LINK-ABOUT-IT
Link About It: This Week's Picks
1. Vale, Gene Wilder No matter how old you are, chances you've seen and adored a Gene Wilder film. Sadly, the beloved actor passed away this week at 83 years old. Starring in movies since the '60s, he played everything from Young Frankenstein...
STYLE
P.E Nation's Retro-Inspired Activewear
In a saturated market of activewear—or athleisure—Australia's P.E Nation (officially launching today in the US) had a mean feat ahead of them: to actually stand out. With their bright colors, retro vibes and some non-traditional fabrics and cuts...
STYLE
Ten Thousand's Foundation Shorts
After selling out their launch run in three weeks, apparel brand Ten Thousand is ready for another round. Their debut collection, including two variations on Foundation Shorts and a Foundation Shirt, return to the market—with the former employing...
STYLE
ICNY SS16 Cold Summer
Reflective specialist brand ICNY (read it out as "Eye See New York") launched in 2012 when designer Michael Cherman was hit by a car while biking home from work. The Brooklyn-based label started out with Cherman hand-pressing 3M reflective fabric...
STYLE
Fashion Meets Function with ADAY's Activewear
We've seen the rise of independent brands like Outdoor Voices blurring the line between gym attire and streetwear, and fellow newcomer ADAY sets the bar high for apparel that can perform, but also, not look like gym attire. In fact, a quick scroll...
TRAVEL
Bowndling Hiking Apparel and Backpacks
"We believe hiking deserves better clothing," says the all-women team from young, UK-based label Bowndling, which launched November of 2014. The outdoors industry seems reluctant to merge function with fashion for fear of detracting from tech specs...
CLOTHING_ACCESSORIES
SPORTS_OUTDOORS
Sea to Sky Crewneck
Vancouver-based sportswear brand Reigning Champ tirelessly advocates for attention to detail and doing the simple things exceedingly well, so it's no surprise that their made-in-Canada sweats are some of the best on the market. With the new Sea to...
DESIGN
Underfuse Iron-On Reflective Strips
Whether getting a pre-dawn run in before work or cycling home after a late night out, being on the road in the dark can be especially dangerous to anyone not traveling by car. And, while safety is of utmost importance, people often prefer to look...
STYLE
Tracksmith Marathon Singlets
Running apparel is—at last—making a widespread departure from neon color palettes and graphic design that appears to have been generated by a robot. Leading the pack is Boston-based vintage-styled running apparel-maker Tracksmith. After a successful...
STYLE
Custom-Made Acuarela Swimwear
We first met surfer and Acuarela Swimwear founder Linzy Smith on a choppy day on the Pacific side of the Baja coast. After an eventful session, she sat down on her towel and got to work sewing swimsuits while surrounded by other female surfers. This...
STYLE
Yesler American-Made Athletic Apparel
While a large portion of manufacturing for products sold in America is still done overseas, consumers are finding more and more products proudly bearing the "Made in the USA" label. Performance athletic apparel is one category where American manufacturing...
STYLE
Modern Sportswear from Monreal London
For all the emphasis placed on fitness these days, between newfangled workouts and wearable tech to help count the daily burn, the appropriate apparel hasn't become any more advanced. There's an obvious dearth of innovative, design-conscious activewear...