COOL HUNTING /
LAZY OAF

Lazy Oaf

STYLE
Lazy Oaf's New Line: G.E.M.
by Sun Bak We've been longtime devotees of Lazy Oaf, the fun London-based label that truly lets you wear your (even most curmudgeonly) feelings on your sleeves. Founder Gemma Shiel launches new pet project G.E.M. today, and the statement pieces...
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"Not Now" Hoodie
Made for a Monday, Lazy Oaf's new "Not Now" hoodie is technically part of their men's range, but we think its boxy shape (and universal sentiments) means it's really unisex. With 3D embroidery on the front and back ("Lazy" and "Not Now" respectively...
STYLE
Don't Hug Me I'm Scared + Lazy Oaf
Yellow Guy, Red Guy and Duck Guy: the adorable, innocuous-looking puppets of the darkly humorous original series "Don't Hug Me I'm Scared" have become YouTube stars by taking viewers on unexpected "educational" journeys that go awry—involving bloody...
CLOTHING_ACCESSORIES
Go Away Sweater
Fly the flag for lovable curmudgeons everywhere with this "Go Away" sweater from British label Lazy Oaf. The grey marl crewneck (made from 100% cotton) features a chenille-embroidered flag and a very clear message. While it's part of the brand's men...
CLOTHING_ACCESSORIES
Fluffy Sweater
For those avoiding the "Sexy Potato" costumes or fake blood but still want to get into the Halloween spirit, Lazy Oaf's Casper collection is full of sweet yet spooky options. Our pick is the fluffy, powder pink sweater—which features the adorable ghost...
STYLE
A Fun Project by Lazy Oaf
Our pizza-loving friends over at Lazy Oaf continue to churn out fun apparel covered with dogs, eggs, ninja weapons and a good punch of humor every month. Their latest collaboration doesn't pair them with Garfield or Looney Tunes, but real human beings...
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Lazy Oaf Cards
Nothing captures the sentiment of quirky young love, growing another year older or other special occasions quite like a giggle-inducing card from London's Lazy Oaf. Share your feelings with one of their myriad designs.
STYLE
Lazy Oaf + Garfield Summer '14 Collection
Before Grumpy Cat became an internet sensation and a meme standard, Garfield (created by American cartoonist Jim Davis) starred in feature films, garnered multiple Emmys, broke a Guinness World Record for most widely syndicated comic strip and won...
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CLOTHING_ACCESSORIES
Block Socks
Lazy Oaf's snazzy Block Socks offer feet a little respite from the doldrums of standard solid white. The graphic pattern is like a little secret, poking out at the ankles between your brogues and selvedge denim.