COOL HUNTING /
RANGE ROVER VELAR

Range Rover Velar

TECH
Tech Evolutions that Simplify the User Experience
The mouse enabled graphical interfaces decades ago. Wireless data enabled us to remain connected on the go. Faster processors and smaller sensors have increased the range of what our devices can do. In this world of rapidly evolving tech, consideration...
STYLE
EVERYBODY.WORLD Takes on "Less is More" Style
LA-based EVERYBODY.WORLD is doing something not many fashion brands are willing or able to do: simplifying and reducing their wares to the basics. That by no means results in lower quality goods or basic garb nobody wants to wear—rather it's the makings...
DESIGN
Reducing the Design Elements of Time-Telling
Undeniably we stand in the midst of a minimal watch boom—with Daniel Wellingtons flying off the shelves (both tactile and digital) and onto the wrists of those who haven't abandoned ship for the Apple Watch. Minimalism and reductionist aesthetics...
FOOD-DRINK
Cooking with Caviar, Simply
by Emily Arden Wells For many home cooks, simple recipes (preferably those that can be completed in under 20 minutes) with 10 or fewer ingredients can be the smartest and easiest approach. This involves seeking out flavor-packed ingredients that...
STYLE
Less-is-More Beauty Products
While many equate luxury with opulence, this isn't oftentimes the case. The beauty industry has long been one of excess—not only in terms of the number of products available, but also regarding the ingredients. Recently though, instead of products...
DESIGN
Studio Visit: Brendan Ravenhill
LA-based designer Brendan Ravenhill is known for creating sparsely designed, stripped-down yet stunning objects. From chandeliers with multiple thin arms to understated layered chairs to the now-iconic nail-and-wood bottle opener, Ravenhill’s style...
CULTURE
The Best Reductionist Albums of 2017 (So Far)
"Minimalist music" has its own largely rigid definition in modern classical music (a genre that Steve Reich, Philip Glass and La Monte Young have contributed to), but we want to highlight how contemporary artists are taking these compositional techniques...
DESIGN
The Natural Simplicity of Cork
Few materials are as versatile as cork. The pliable, lightweight, eco-friendly material is much more than a bottle stopper, lending itself as an accent or main medium in decorative and furniture fabrications. Because of this flexibility, cork is booming...
DESIGN
What is Reductionism?
“Reductionism is about taking away excess in design,” says Gerry McGovern, Land Rover’s Chief Design Officer, and the Range Rover Velar, the brand’s newest vehicle, delivers on that maxim. From its debut at the London Design Museum to our first...