Advertising Now. Online
Advertising Now. Online is an in depth look at how ads have evolved "beyond the banner." The second book from Taschen's series on advertising, it reviews some of the most compelling and effective ad campaigns found on the web. Profiles of successful ad campaigns from around the world by award-winning agencies, including Crispin Porter + Bogusky, Tribal DDB and OgilvyOne, among others, offer insight into the thought process and motives behind their creation. The book also includes a DVD showcasing most of the ads, supplemented with interviews with creatives behind the projects. Featuring companies like Coca Cola, Audi and other lesser known groups, Advertising Now. Online highlights the artful, creative work that's changing the face of online advertising.