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Mainstreaming RSS

by Josh Rubin
on 21 May 2004

Most simply stated, RSS (Really Simple Syndication) is a format for reading news and information Web sites. You may be reading this right now via RSS, or you may be looking at the actual Web page. For the time being, most people who use RSS do so by putting URLs for feeds in a news reader that allows them to aggregate all the sites they read in one place. And most of these people are pretty techy. In the not too distant future, however, RSS will be relevant to a much broader audience. Robert Scoble, over at Microsoft, is evangelizing the integration of RSS in as many products as possible. He recently wrote an email to help some nay-sayers understand the value proposition of RSS for the more mainstream user.

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