The End of the Monster Polaroid
20×24 Studio (the home of large-format instant photography) announced this week that it will be ending production operations next year. While many might not know about it, an enormous version of the Polaroid camera was invented in the late ’70s in order to show consumers the quality of the brand’s large-format film, and while it (understandably) wasn’t a model that caught on for the mainstream—the camera measure 20 inches by 24 inches—it became a favorite in the art world. The likes of Mary Ellen Mark and Chuck Close (among others) used them. After Polaroid filed for bankruptcy in 2008, now 20×24 Studio must also close its doors. Founder John Reuter has kept the dream alive as long as possible, saying, “I’ve been doing this for 40 years now, and I understand the importance of the history maybe better than anyone else. But there is a time when things have to come to an end.” Read more at the Times.
Via nytimes.com link opens in a new window
