Cool Hunting Video Presents: Omni Heat Electric

Given the opportunity to create a video with Columbia Sportswear we were excited to get a behind-the-scenes look at the innovation at the core of the brand’s philosophy. We took a trip out to Portland, Oregon and spent some time in the innovation lab at the west coast headquarters, watching how their new Omni-Heat Electric line is tested. We spoke with resident innovation guru Woody and got some insight into the past, present and future of apparel, as well as Columbia’s dedication to continue pushing the envelope in outdoor wear and wearable technologies.