Aesop East Hampton

The artistically-inspired Australian skincare brand moves to the beach

When establishing a new outpost, Aesop likes to do the unexpected. Since its beginnings in ’87, the Australian skincare brand has been coveted for its line of high quality natural products and, in recent years, it’s become equally beloved by an international crowd of young, successful creatives who revere the holistic and forward-thinking way Aesop approaches expansion and marketing. In 2011, for example, the Aesop …

Aesop Mouthwash

Australia's most hygienic export tackles oral malodour with a refreshing botanical blend

For their first foray into oral hygiene, cult skincare label Aesop is starting with a universal concern—bad breath. The Melbourne-based brand tackles this problem with a touch of humor, boldly stating on the packaging for their newly-launched, alcohol-free mouthwash, “To politely protect the olfactory contentment of your loyal loved ones, fellow commuters or neighboring theater-goers, we advise a voluminous swig and gargle of Aesop Mouthwash …

Aesop Nolita

From newsprint walls to a city-based campaign, Aesop's holistic design in their new NYC store

Since its inception in 1987, Australian skincare line Aesop has gone to great lengths to ensure quality. Everything from manufacturing to distribution, including of course their all-natural, socially-conscious products, is the result of a thoughtful, detail-oriented approach. When it comes to opening retail locations, the brand focuses on meshing seamlessly into its surroundings, drawing on elements from the locale to incorporate them into the space. …