Nike’s New Systems-Based Approach to Basketball Sneakers

The Nike Greater Than Series caters to the individuality of athletes and their actions

Nike releases new sneakers daily, but their research and development teams are planning these years in advance. A surprising innovation arrives today, 31 March: three basketball sneakers born from the sportswear giant’s new Greater Than Series, which strives to produce footwear fit for several types of athletes within the same sport. In the same way that signature sneakers (for the likes of LeBron James, Giannis …

Gift Guide: Summer Fitness Gear

Whether running on the city streets or hitting the beach, some of our favorite options

Whether surfing, swimming, jogging or taking classes, chances are a bunch of your workouts are happening outside right now—due to the weather, the pandemic or both. Moisture-wicking, flexibility and breathability in fabrics remain important in all conditions, as does comfort, performance and aesthetics. Without sacrificing any of those all-important elements, we have selected some of our favorite apparel options for summertime sports—as well as two …

Interview: Future Proper Founders Even Dunlop + Adam Levite

A new online activewear destination pairs community with cutting-edge product

Launched in 2020, the retail destination Future Proper aims to question what it means to be active as it breaks down stereotypes pinning victory or defeat to a successful workout. Co-founder and CEO Even Dunlop, along with co-founder and creative director Adam Levite, found that most sites selling performance gear and athleisure steered their inventory and marketing toward athletes. For Future Proper, they envisioned a …