Highlights From Outdoor Retailer: Summer Market 2019

From apparel to kayaks and skateboards, our picks from the annual exhibition

At this year’s Outdoor Retailer: Summer Market, there was plenty of buzz around all kinds of gear. Whether it be the consensus shift toward sustainability or the CBD boom (the cannabinoid had its own wing this year), the 2019 show had a different feel. Brands—eager to appeal to new consumers, but to also show a sense of accountability—showed less than usual. For instance, The North …

Adidas FUTURECRAFT.LOOP: the Brand’s First-Ever 100% Recyclable Sneakers

An incredible innovation, these sneakers aim to nudge consumers toward more eco-conscious products

Furthering the brand’s commitment to environmental friendliness, adidas unveils the FUTURECRAFT.LOOP, the brand’s first-ever 100% recyclable performance-level sneakers. For more than a decade, the brand has researched and tested ways to create sneakers and other sportswear made to regress into raw material and reincarnated as a new pair of shoes or a different product entirely. Today’s unveiling is not only a hallmark in material innovation, …

AMEX to Release Card Composed of Recovered Ocean Plastic

With their Parley for the Oceans partnership, American Express plans to address the global problem of ocean plastic pollution in two ways. First, they’re releasing a new card primarily composed of plastic found in the ocean and along the coast. This will reduce their new plastic consumption. Further, this initiative is also about raising awareness for their cardholders and will include many other eco-friendly commitments. …