Tag Heuer’s Super Mario Smartwatch Animates The Nintendo Character To Gamify Fitness

Limited to 2000 production pieces, the Tag Heuer Connected + Super Mario smartwatch finds the Swiss luxury watchmaker kicking off a longterm partnership with Nintendo. The watch gamifies fitness and rewards wearers as they reach activity goals with compelling animations of Mario, who acts like a supportive digital coach. Bonus “Easter egg” features are unlocked along the way. Further, the brand looked to the 1985 …

The Future Of Racing, the Formula E Championship for Electric Cars

Three-time Le Mans winner Andre Lotterer on racing and the automotive industry as a whole

At the TAG Heuer boutique on Fifth Ave, mere days before the Formula E Grand Prix is set to take the racing world’s main stage in Red Hook, Brooklyn, pedestrians would be forgiven any confusion over the race cars up and down the street. Normally only seen racing through Monaco for the Grand Prix or at Le Mans, these cars are in NYC gearing up …

Link About It: This Week’s Picks

A space-centric museum, how VR affects cognition, a video game-inspired watch and more from around the web

New Exhibition Shines Light on Influential Swiss Artist Sophie Taeuber-Arp A significant figure in various movements including Constructivism, Dada and Modernism, Sophie Taeuber-Arp historically has been “left outside the fine art canon,” but a new exhibition—beginning at London’s Tate and traveling to Basel and New York—is set to shine a light on her immense career. Making art from 1906 to 1943, Taeuber-Arp worked with and …