Apple’s [AR]T Walk Showcases the Potential of a New Medium

Featuring work from eight artists, the augmented reality project places pieces in their stores and beyond

Augmented reality (AR), the less enveloping sibling of virtual reality, infuses the real world with imaginative additions. Often viewed through wearable lenses or through the screen of a smartphone, AR pits fantastical scenes alongside actual passersby and preexisting structures. This technological art form has become the medium of choice for Apple‘s newest experiential initiative, [AR]T Walk (curated by the New Museum‘s Lisa Phillips and Massimiliano …

Off-White + Byredo’s “Elevator Music” Fragrance Collaboration

A concept-driven capsule collection devised around one tantalizing scent

Scent is one of many senses Off-White‘s Virgil Abloh and Byredo‘s Ben Gorham manipulate for their multi-category collaboration “Elevator Music.” And yet, the aroma is so compelling—floral but without gender, steady but not overpowering—that it makes an obscure product like hair perfume seem like a necessity. In addition to the hair perfume, Gorhan and Abloh use the fragrance in a lavish hand cream and a …

Carsten Höller + Fondazione Prada’s The Prada Double Club Miami

Playing into the idea that Miami Art Week is as much about the celebration as it is the art, artist Carsten Höller and Fondazione Prada have found a way to unite both in a space that might just be the most dynamic people will enter at Art Basel. The collaborative pop-up features combating installations. Outside, one finds a lush neon framed tropical garden and tiki …