The Future-Forward 2020 Polestar 1

Volvo's standalone brand balances beauty and possibility, all while being wildly enjoyable to drive

Anytime an automaker launches a new vehicle the stakes are high. There are countless questions automakers should answer before bringing a new product to market, yet dealerships are often littered with cars that were given little consideration, with the priority for many brands being making a quick buck. Polestar isn’t interested in that; they understand that those days are gone. Instead, the carmaker is intent …

Field Test: Aether’s New Riding Apparel

From autobahns in Germany to highways in California, we put the brand's gear to the test

Although style is subjective and typically way down on the list of priorities when it comes to motorcycle apparel, it’s still something riders take into consideration. In recent years, being forced into a decision between style and safety has become less common, courtesy of brands like Aether Apparel. What started as a high-end sportswear brand offering only six jackets has grown into a fully fledged …

100+ Years of Indian Motorcycles

Riding their 2020 offerings, we find the century-old motorbike brand continues to deliver

Founded in 1897, the Hendee Manufacturing Company would produce bicycles under the name “American Indian” and then simply “Indian.” The brand then assumed the name Indian Motorcycle Co in 1901 and launched a prototype and two production units. They began to sell motorcycles to the general public in 1902, and one year later co-founder Oscar Hedstrom set the then motorcycle world speed record of 56mph. In …