When thinking about celebrity sportspeople, we oftentimes go to athletes like Serena Williams or Lebron James, but every spring a very different kind of sporting champ graces ESPN and various TV shows. The Scripps National Spelling Bee (which started as a promotional event in 1925) somehow made its way into the professional sports industry—thanks to its first airing on ESPN in 1994. Full of suspense, …
How Spelling Became a Sport
