Tudor Watches’ Unexpected First Female Brand Ambassador

Traditionally, brand ambassador news excites two types of individuals: a brand and then the fans of the ambassador. With Tudor’s recently announced partnership with Lady Gaga, there’s far more to find compelling. Gaga is the brand’s first-ever female ambassador. She carries along a massive fanbase, many of whom may be exposed to the brand for the first time. And her last decade of eccentricity seems …

Tesla Model X SUV Faster Than a $500K Lamborghini

It’s long been noted that the Tesla Model X SUV carries tremendous, almost unexpected speed. But to see the new Model X P100D Ludicrous SUV drag race a Lamborghini Aventador SV—and set a world record for the quickest SUV on the planet—is still quite stunning. Over the 1/4 mile race, the Tesla started off with undeniably impressive and smooth force. It’s also fascinating to consider …

Naturally-Dyed Blue Wine Coming Stateside

After weathering a lengthy regulatory controversy—because, can blue wine actually be called white wine and is it even wine—the Spanish brand Gik will now bring its neon-hued vino to the States (well, three at the start). In theory, this drink is a sweet white wine incorporating “99% wine [using white and red grapes from vineyards in La Rioja, Zaragoza, León, and Castilla-La Mancha, according to …