Smart Beer: New York State’s First Organic Brew

A refreshing and consciously made golden ale

Regardless of the merits of organic ingredients, if upstate New York’s Smart Beer didn’t taste good, it wouldn’t warrant coverage. The company’s debut product—an Organic Golden Ale—tastes refreshing and zesty. It’s lighter bodied but not too light, carries 5.5% alcohol, and delivers a well-balanced bite. Smart Beer is easy to drink but offers enough nuance (hailing from orange peel and licorice root) to hold up …

Interview: Designers Parke & Ronen

The brand that reimagined bathing suit tailoring offers up insight on their bright colors, prints and careful silhouettes

It’s hard to imagine, with their men’s bathing suits having such a distinct and commanding presence in the swimwear market, that duo Parke & Ronen designed their first pair on a whim. A few years after they united in 1997 and opened a store in NYC’s Chelsea, Parke Lutter and Ronen Jehezkel first introduced a swimsuit into their men’s ready-to-wear collection. Since, the tailored briefs …

Updating LA’s Historic Hollywood Roosevelt Hotel

Discussing the hotspot's $25 million renovation with VP of Brand Experience, Sal Imposimato

On the roster of storied LA hotels, The Hollywood Roosevelt ranks high on the list, with its blend of Old Hollywood lore and allure. From The Tower to The Cabanas beside their David Hockney-painted pool, the entire property has played host to private parties and even more private conversations that would ultimately impact the surrounding city. As it aged, the property’s reputation shifted some and …