Drones, Robots and an Electrified Couch: Launching Absolut Electrik

A house party where doors opened based on guests' biometric energy readings

From a cultural standpoint, Absolut vodka frequently calls to mind two associations: nightlife and a history of art partnerships. To celebrate the launch of their latest limited edition bottle design (in both electric blue and silver), Absolut Electrik, the brand unified both colorful touch-points for a one-night-only house party in Downtown LA, that also factored in some cutting-edge technology. There, drones shook cocktails, taxidermy moose …

Weezer: Thank God For Girls

Bizarre, refreshing and entirely catchy are the three best ways to describe Weezer’s latest single, “Thank God For Girls.” More than 20 years after they stormed the world with accessible eccentricity (before capturing mainstream consciousness shortly thereafter), the band offers up a track and video that hark back to the early days of off-beat lyricism and sing-a-long choruses. And with cannoli as a theme, the …

Bombay Gin’s Laverstoke Mill Distillery

A historic paper mill gets one of the most advanced botanical gardens in the UK

On an average distillery visit, the most impressive fact tends to be that all the liquor pertaining to the brand (or many brands) has been created exactly where you are standing. While this is true of Bombay Gin‘s Laverstoke Mill Distillery, there’s far more at play. We toured the active production facility and visitor center and were taken aback—not only by the renovated paper mill …