A lot has been made of the fact that Sean Combs owns 50% of DeLeón Tequila. Celebrity owners can both help and hurt a brand, or change its perception wildly in the public eye. In an increasingly crowded luxury tequila market, exposure helps, but the spirit itself truly must be good. From its expanded line relaunch in November 2014 to a visit with Master Distiller …
The Defining Characteristics of DeLeón Tequila
