One percent of our gross GDP is attributed to sales from infomercials—a market of 250 billion dollars. Most sales are conducted through the big three producers, and the word itself has gained a negative, sometimes laughable connotation. And yet, in many ways, they work. Not only did Rachel Tipograph, founder and creator of MikMak, learn this—she thinks she can reinvent it. And if MikMak’s initial …
MikMak Reinvents the (Comedy) Infomercial
