Of a Kind

Tumblr's first retail blog taps new Los Angeles label RTH as its next designer du jour

Seven months ago, college friends Claire Mazur and Erica Cerulo launched Of a Kind, the first retail site on Tumblr and “online art gallery for emerging designers.” Since the explosive debut, the site has racked up thousands of followers, unsurprisingly attracted to the platform’s simplified interface and rotating cast of exciting new talents. The pair’s knack for touting appealing up-and-comers isn’t the only reason the …