NYC’s Il Fiorista Focuses on a Blossoming Community and Bouquets

The recently opened NoMad restaurant emphasizes the emotional and medicinal properties of flowers

While new restaurants open every day in NYC, Il Fiorista looks a little different. The venue’s window-facing high-top table hosts bountiful bouquets, a circular surface displays individual stems for made-to-order arrangements, and a near floor-to-ceiling wall-mounted display offers dozens of home decor products for sale. And beyond all of these blooms lies the bright, charming bar and restaurant. It’s an eye-catching approach, but it’s more …

Behind Eliud Kipchoge’s Record Run

Though Eliud Kipchoge’s record-breaking marathon run in Vienna will not count as an official world record, his feat is proof that a sub-two-hour marathon is possible—under almost perfect conditions. In a video for Wired, sport psychologist Michael Joyner explains just how Kipchoge did it. From the way he followed in his pacers’ draft and ran a course with minimal hills, to the carbon plate-imbedded sneakers …

Inside adidas’ MakerLab With Three Emerging Designers

Helen Kirkum, Alex Nash and Shun Hirose discuss their collaborative sneakers, and what it's like to be a part of every step of the process

The adidas‘ MakerLab is essentially a hub for all of the brand’s ideations—those released and those archived. Within the walls of the previously inaccessible studio space, there are endless swatches of fabrics, space for sketching and crafting, a wealth of references, on-hand talent and advisors, and all of the machinery to bring concepts from paper to pavement. In the spirit of spotlighting emerging talent and …