Laurel Braitman Reads Pets’ Minds

The author of "Animal Madness" explores the psychology of animals and explains how they are just as much individuals as humans are

Senior TED fellow and science historian Laurel Braitman delivered one of the most engaging talks at TED’s 2014 conference. Her topic? Animal psychology and the emotional spectrum of pets. Braitman has studied the history of science for years—most recently as a PhD student at MIT—and through that lens, atop years of research with domestic animals, she uncovers insight into their emotions, how they affect our …

Making of The Nescafé Alarm Cap

NOTlabs develops a 3D-printed lid that literally wakes you up with your morning coffee

In the face of the booming craft coffee culture, instant coffee stalwarts Nescafé decided a brand refresh was in order. Opting for an innovative packaging activation to reintroduce the oft-ignored product to the greater creative community at large, Nescafé created the Alarm Cap, a combination container lid and alarm clock that encourages customers to wake up with a cup of their coffee. Creative Agency Publicis …

Charged: Redesigning an Icon

We speak with Cadillac's Lead Designer and Design Manager about the intricacies of redesigning the brand's legendary crest

Since its founding in 1902, Cadillac has stood as an American icon of automobile design that hails straight from the heart of Detroit. When the future-facing brand unveiled its sleek, modern new insignia design on the 2015 ATS Coupe earlier last month, it caught the attention of the entire automotive and design industry, ourselves included. As you can imagine, the job of redesigning such a …