In what felt more like a panel talk than a press conference, Alfa Romeo launched its B-Tech series at the Centro Stile (design center) of its Turin headquarters. The host was Roberta Zerbi, head of the brand in the EMEA markets, and her guests included Klaus Busse, Head of Design for Alfa Romeo (as well as Fiat, Abarth, Lancia and Maserati); Claudio Nervi, the Head …
Alfa Romeo Launches B-Tech With Their Own Proprietary Color
