In snowboarding, style matters above all else—or at least it should. And whether we like it or not, each rider (be it a pro, am or just another weekend warrior at their local hill) is defined from afar by how baggy their clothes are, who they ride with and what brands they rep. It’s a tendency seen in most subcultures; individuals surround themselves with like-minded …
Interview: Lance Hakker of Ashbury
