“Easy Driver” Commercial Features the Mercedes AMG GT C Roadster

Peter Fonda and Steppenwolf in a Super Bowl ad directed by the Coen Brothers

For a German automaker to lean into the 1969 American classic film “Easy Rider” as a storyline promoting their new high-end roadster is risky, but Mercedes-Benz has done it justice with a balance of respect and humor thanks to a brilliant collaboration between their creative agencies and the Coen Brothers, who directed the brand’s latest Super Bowl ad. Already on YouTube, the commercial officially debuts …

Mission Workshop’s The Eiger WX Jacket

A durable, functional outerwear piece made in collaboration with Halley Stevensons

Ultra-functional, Mission Workshop‘s the Eiger WX jacket has been made in collaboration with Halley Stevensons—a company manufacturing fabrics since 1864 when they made outerwear for North Sea fisherman dealing with harsh conditions off the coast of Scotland. Suffice it to say, the Eiger WX—made from durable waxed canvas—will also stand up to all kinds of inclement weather. Available in tan, dark olive or black, the …

Fujifilm GFX 50S Medium Format Digital Camera

The most anticipated camera in years, the Fujifilm GFX 50S medium format digital camera is set for release this February. The GFX 50S is mirrorless and uses a huge CMOS sensor—it’s one and a half times larger than its 35mm equivalent. Even though its sensor is a big one, the camera itself is roughly the same size and weight as other full-frame system cameras—a bonus …