Lil Buck + AirPods: Stroll

Conveying the device's functionality through anti-gravity dance

Anyone who has seen Lil Buck dance questions the artist’s relationship to gravity. There’s a surreal fluidity to his movement—both graceful and frenetic. To highlight the magical functionality of their recently released AirPods, Apple tapped Lil Buck for three choreographed videos, set to singer Marian Hill‘s track “Down.” Within, Lil Buck showcases some of his signature moves, not only on the streets (of Mexico City, …

Make Your Apple Watch Look Like a Tiny Macintosh 128K

If you rely on innovative tech but are also partial to nostalgia, Elago’s W3 Stand for the Apple watch has you covered. The very cute charger (which has been available for a few months) looks very similar to the Macintosh 128K, which was released way back in 1984 and was undoubtedly one of Apple’s most significant and still recognized products. Read more at Apple Insider.

Cadillac Introduces BOOK, a luxury car subscription service

Drive any Cadi you want with the convenience of ownership without the hassle of ownership

By Josh Rubin and Evan Orensten For three months this past Fall we had the opportunity to participate in a pilot program exploring a new business concept and consumer experience for luxury car sharing. Today, BOOK by Cadillac goes live in the NYC metro area with a $1500 monthly service that removes the hassle from car ownership, with added benefits like being able to swap …