Sonos’ Sound Waves

Though many try to avoid the often undesirable wavy effect created by moire patterns, Sonos happily embraces it in the newest iteration of their visual identity. The widely celebrated “sound waves” that emanate from the Sonos logo as you scroll actually occurred as an accident during the design process. After taking notice, the team at Bruce Mau Design tweaked the graphic to amplify the effect, …

Skijoring with Bentley

Extreme sports with luxury cars in the Swiss Alps

Given the extreme winter weather in the Northeastern United States, we thought it would be appropriate and entertaining to resurface this story from 2012 Roughly translated to “ski driving,” skijoring is a Scandinavian-originated snow sport where a skier is towed; typically behind a horse or dogs. My introduction to the sport earlier this month [January 2012] came as an invitation from Bentley and Zai to …

BMW’s Newfangled Idea

In a brilliant new ad, BMW harks back to the dawn of the internet and features a clip of Katie Couric and Bryant Gumbel wondering, “What is ‘internet’ anyway? Do you write to it like mail?” Fast forward 21 years and the duo now sits in the new zero-emission BMW i3 questioning whether the futuristic auto is propelled by either a fan, turbine or maybe …