Interview: Filippo Perini, Lamborghini’s Head of Design

The creator of the Aventador talks Italian design, engineering, dreams and what it means to be a Lambo employee

by Josh Rubin and Evan Orensten Italian auto manufacturer Lamborghini has been producing cutting-edge luxury sports cars for 50 years. Through financial tumult and the hands of many owners, Lamborghini has managed to sustain a reputation for top-tier design. Purchased by Audi in 1998 (itself a subsidiary of the Volkswagen Group), the brand has attained the stability and resources to produce some of the most …

Braun CoolTec

A hands-on look at the world's first electric shaver with an active cooling element for sensitive skin

Avid readers know well that Cool Hunting is always on the lookout for new ways to innovate. While this can come in any number of shapes and forms, sometimes the simplest of ideas deliver the most notable results. For legendary design-driven tech brand Braun, a breakthrough came in the form of an active cooling element, which soothes sensitive skin with their new CoolTec Shaver. As …

BMW i3

At the world debut, we dig into the design of the new all-electric car

Today was the international debut of the all-new BMW i3 electric car. We attended the event in NYC and spoke with the BMW Group‘s lead designer, Adrian van Hooydonk. The release and production of this new model opens an entirely new chapter of innovative design for BMW—and for urban electric vehicles across the board. Its striking appearance might be new to the BMW i sub-brand, …