Philips + FDNY + MomiMomi World Cup T

On September 11, 2001 the New York Fire Department lost many brave fire fighters. One of them was Sergio Villaneuva, the best player on the FDNY Soccer Club. As an Official Partner of the 2006 FIFA World Cup, Philips is assisting the Club in growing an athletic scholarship created in Sergio's memory to help civil workers and families send their children to college. You can …

Fila + Core77

Sneaker collaborations are a dime a dozen these days, so it’s pretty rare that something really unique and fresh turns up. Fila and design website Core77 cooked up these kicks for Core’s 11th birthday. They were originally reported to be denim, but closer inspection revealed they’re treated to look like they were carved from blue foam, a popular modeling material in design schools and firms …

Soccer Urinal

We saw this one a while back, but with World Cup in full effect it seemed time to post it. Installed in select Brazilian pubs, the campaign takes the concept of captive audience a step further. A makeshift pitch is comprised of a small plastic goal and moth ball looking ball placed on the urinal's splash guard and is a component of the advert above …