Cargo: Color Coders

"ColorWare seems to have hit the market at just the right time," says Josh Rubin, creator and editor of the design Web site Cool Hunting (coolhunting.com)> Now that everyone has a cell phone, laptopp, and iPod, Rubin says, more people are demanding that their gear express their individuality. –Michael Joseph Gross download pdf

Outside Magazine: Customization

Whether you're after a one-off design for your new shoes or a pair of jeans, technological advances have made mass customization easier than ever. "Even big manufacturers like Nike are offering products that allow for personal expression," says 31-year-old New York designer Josh Rubin whose Web site, www.coolhunting.com, has become a style arbiter for fashionistas and urban hipsters. –John Bradley view sitedownload pdf

PR Week: Interview: Josh Rubin

Josh Rubin publishes the website Cool Hunting and provides consulting services that include design strategy, trend research and mobile marketing. He spoke to PRWeek.com about consumer-driven media, PR's role in it, and where large companies make mistakes in online initiatives. copied after the jump. view site Published on September 15 2005 Founding editor and publisher, Cool Hunting Josh Rubin publishes the website Cool Hunting and …